Codename: Iowa’s started as a simple idea in a coffee shop and has since grown into a group that fosters camaraderie among G.I. Joe collectors both young and young-at-heart, provides original exclusive merchandise and collectibles, and hosts an annual must-attend signature event known as Assembly Required.

Our mission is to cultivate an appreciation for G.I. Joe in Iowa and world-wide for the purpose of building community, preserving the brand and investing in the next generation of fans.

Assembly Required: Started in 2010 as a handful of local collectors getting together, this annual event has expanded into a gathering of fans from across the country and the world — featuring multiple vendors, panel discussions, custom classes, contests, guest appearances, games, prizes, plenty of camaraderie and more.

Operation: A.R.M.O.R.: Originally launched in 2020 as an online alternative to Assembly Required in the wake of a world-wide pandemic, A.R.M.O.R. proved popular enough to become its own annual event for several years — creating an opportunity for fans world-wide to gather online for lively panel discussions focusing on deep dives into the brand.